Do you want to purchase products that a provider believes will make you more productive?
Or do you want the marketer to understand your situation and work cooperatively with you to solve your business or personal problems?
Either way, you don’t want to be sold. That’s where so many companies have it all wrong.
When I have a problem, I go to the Internet, the blogosphere or my friends on Facebook or LinkedIn for recommendations that have worked for them. I have more confidence in my friends than I do in company sales reps commissioned to sell me what they are selling.
That is unless it is Apple or Zappos or one of the growing number of companies who culturally understand the importance of delivering a great customer ... Read More
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