The Scotti family had watched the decline in CD sales and the rise of alternate channels like Napster. Rather than give in, they created a bold customer experience unlike anything anyone else was doing. Customers were telling each other, “Don’t buy that one, I can burn you a copy for you.
Buy it, Burn it, Return it.
Scotti’s customers can buy a new or used CD, take it home and listen … and then if they love it, they can burn it into their iPod. If they return the music within 10 days, they get a 70% in-store credit.
Now customers visit one of the four stores in New Jersey, check out all the new music and take home their favorite CDs. While they are in the store they can look over other related merchandise like limited-edition ... Read More
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