Structure signals intent, both to employees and to the customers served.
When 3M Company spun off Imation, a new independent business, management immediately reorganized around four distinct types of customers. These new business units had unique needs that were impossible to meet when the company was organized around products. The hardest part of making the strategy work at Imation was getting the right ... Read More
The post The Early Days at Imation Set Focus on Customers appeared first on The Perfect Customer Experience.
